Want some Bon Jovi Wine? Rose now available. It’s called Hampton Water.

Bon Jovi and his son Jesse Bongiovi, 23, have created their new product, a French rosé made with the help of the winemaker Gérard Bertrand, that is called Hampton Water and retails for about $25. The father and son are entering the market at a time when rosé sales are on fire, having increased 64 percent since last year, according to Nielsen.

Earlier this spring, Mr. Bon Jovi, 56, achieved a career milestone when his band was inducted into the Rock & Roll Hall of Fame. But now his focus is fully on rosé. “Preseason’s over,” Mr. Bon Jovi said. “It’s game time.” Read more via nytimes.com.

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