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Bon Jovi Get’s into Rosé Business

Bon Jovi Get’s into Rosé Business

Want some Bon Jovi Wine? Rose now available. It’s called Hampton Water.

Bon Jovi and his son Jesse Bongiovi, 23, have created their new product, a French rosé made with the help of the winemaker Gérard Bertrand, that is called Hampton Water and retails for about $25. The father and son are entering the market at a time when rosé sales are on fire, having increased 64 percent since last year, according to Nielsen.

Earlier this spring, Mr. Bon Jovi, 56, achieved a career milestone when his band was inducted into the Rock & Roll Hall of Fame. But now his focus is fully on rosé. “Preseason’s over,” Mr. Bon Jovi said. “It’s game time.” Read more via nytimes.com.

Image: Aija Lehtonen / Shutterstock.com

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