Pink is the new leafy green.

Pink radicchio, a rosy lettuce look alike, is brightening up boring salads and taking over social media as the latest Instagram-friendly superfood. The veggie, also called Radicchio del Veneto and La Rosa del Vento, is a chicory grown mostly in regions of Italy and in parts of California, Pennsylvania and Washington.

“It’s pretty mild and has a subtle bitterness to it,” says Chris Field, a farmer at Campo Rosso Farm in Gilbertsville, Pennsylvania where he grows the pink veggie. Read more via nypost.com.